Strategic Innovation
Growth through Business Model|Innovation.
Strategic Innovation is about the creation of new markets, new business models and new value for the customers and the company.
Particular questions of our research are:
- how can established companies be more innovative?
- how can companies build capabilities for ongoing innovation?
- how to create and implement breakthrough strategies and new business models?
- how to find opportunities for innovation and new growth?
- how to lead for innovation?
Our research, carried out in collaboration with the forschergruppe neuwaldegg, has so far led to:
- a first conference in 2007,
- our book "Strategic Innovation: Building New Growth Businesses", explaining an approach to strategic innovation and illustrating the concept through several case studies and,
- a book covering over 200 books, articles and papers on strategic innovation and related topics, called "Reshaping Strategy".
- The Future Space strategic innovation conference, held on November 16 in Vienna.
