Managing Cuts & New Growth

Our approach to transforming your organization.

In tough times it is necessary to make hard cuts to downsize, while at the same time promoting new growth opportunities. The “Un:balanced Transformation” approach provides managers and consultants with essential models and instruments for:

  • effectively steering change projects with seemingly contradictory targets and dynamics
  • implementing cuts, while at the same time
  • encouraging new growth and innovation
  • utilizing the opportunities and navigating the challenges of different change phases
  • doing the power of figures and the logics of feelings justice.


Case studies illustrate the Un:balanced Transformation framework in action and give insight into change management practice. Specific designs and tested interventions on how to steer change projects effectively through different phases provide practical tools for managers.

Barbara Heitger and Alexander Doujak have integrated new concepts for changing the change, resilience and agility, change communication and innovation, for the development of new business models and virtual work and added new case studies and interventions.



“Managing Cuts and New Growth – an innovative approach to change management by Barbara Heitger and Alexander Doujak is a breathtaking contribution to the management literature by virtue of its scope, depth, practical wisdom, and originality. Here is a book of timely significance. Here is a book that addresses how organizations can truly move from the traps of contradictory objectives that limit growth, to restructuring the fundamental elements in which complexity and internal conflicts are able to be transformed and aligned. Barbara Heitger and Alexander Doujak are masters of change management, and Managing Cuts and New Growth is a must read for anyone who is involved in the field.”

Robert Fritz

Author of The Path of Least Resistance for Managers/co-author of The Managerial Moment of Truth


“Barbara Heitger and Alexander Doujak illustrate in the benefits of systemic consulting as a self-help tool. I would highly recommend this book to everyone who deals with change (and who doesn’t as a manager?). They address the challenges posed by ongoing changes and show how to navigate new situations, even pointing to solutions. This book is also for those who, rather than seeing change as a cost-cutting exercise, embrace it together with the social dimensions which are the hallmarks of true and successful transformations.”

Daniel Riedl

Member of the Executive Board, Immofinanz AG