Blue Ocean Strategy
How to Create Uncontested Market Space and|Make Competition Irrelevant.
How blue is your ocean?
- Does your organization increasingly find itself stuck in the red ocean of bloody competition characterised by commodization of offerings, declining prices, and battles for market share?
- Does your company invest significantly in R&D, but often fail to translate R&D investments into large commercial opportunities?
- Do your sales representatives increasingly argue for increasing price discounts to make sales?
- Does your company see outsourcing to low cost countries as key to regain competitiveness?
- Does your company blame slow growth on the market?
If you answered yes to any of the above questions, Blue Ocean Strategy could be right for you. It offers new concepts, tools, and methodologies necessary to break out of the red ocean of bloody competition and create a blue ocean of uncontested market space.
Blue ocean strategy is not about how to compete, but about how to make the competition irrelevant by simultaneously pursuing differentiation and low costs.
As Certified Blue Ocean Strategy Consultants, we will work with you to develop and execute your Blue Ocean Strategy.
Our BOS services include
- Blue Ocean Strategy Training & Executive Education
- Blue Ocean Strategy Development
- Blue Ocean Strategy Execution
Contact our strategy experts to learn more.